Case Study Results 2018 vs. 2017 YOY

3-star property in Puntarenas, Costa Rica, 36 rooms

  • 21 weeks as bestseller on Booking.com
  • 104.5% growth in room nights YOY
  • 50.04% growth in gross bookings YOY

General Challenges:

  • GM or reservations manager in charge of online rates and inventory
  • No cohesive marketing strategy for online presence
  • No revenue management 
  • Costly payments to several vendors with no accountability for results

General Goals:

  • Have one entity entrusted with dynamic strategy implementation and management
  • Negotiate for property with OTAs and suppliers
  • Consult regarding online presence and pricing strategy
  • Increase ADR
  • Increase Sales and Room Nights
  • Distribute market share more equitably OTAs and booking engine
  • Support results with attractive web design and technical SEO

Important:

  • Properties which entrust us with complete online management strategy end up having the most aggressive results.
  • Communication and achieving strategic partnership is key element to success.
  • Our consultation went from rate strategy, content creation, tips on online presence and profile, online reputation management and customer service.