Case Study Results 2018 vs. 2017 YOY
4-star property in Puntarenas, Costa Rica, 44 rooms
- 7 weeks as bestseller on Booking.com
- 48.1% growth in room nights YOY
- 15.2% growth in gross bookings YOY
- Bookings coming in through direct website grew exponentially, reducing dependability of OTAs
- GM or reservations manager in charge of online rates and inventory
- No cohesive marketing strategy for online presence
- No revenue management
- Costly payments to several vendors with no accountability for results
- Have one entity entrusted with dynamic strategy implementation and management
- Negotiate for property with OTAs and suppliers
- Consult regarding online presence and pricing strategy
- Increase ADR
- Increase Sales and Room Nights
- Distribute market share more equitably OTAs and booking engine
- Support results with attractive web design and technical SEO
- Properties which entrust us with complete online management strategy end up having the most aggressive results.
- Communication and achieving strategic partnership is key element to success.
- Our consultation went from rate strategy, content creation, tips on online presence and profile, online reputation management and customer service.